2024年软件定义汽车全球制造商就绪情况研究报告
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The transition to software-defined vehicles (SDVs) is revolutionizing the automotive industry by decoupling software from hard-ware to enable rapid, ongoing development. At the same time, vehicles are becoming extensions of the digital space, integrating new features and capabilities that align with evolving customer needs. Cloud-based operating platforms and over-the-air (OTA) updates are becoming standard, pushing companies to leverage strategic alliances and robust architectures to manage the growing complexity of mobility data.
Successfully navigating this shift can unlock significant efficiency gains and new data monetization opportunities. Deloitte Global's 2023 SDV study, "Engineering the mobility revolution" highlighted the key trends and strategies defining the SDV revolution. Building on that study, Deloitte Global conducted interviews with more than 160 executives from original equip-ment manufacturers (OEMs) in Germany, France, Italy, United Kingdom, Spain, the United States, Japan, and South Korea from March to April 2024. The new survey provides valuable insights on the rapidly evolving nature of SDVs and the transfor- mational impact this trend is having on automotive manufacturing organizations around the world.
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